On the morning of the day when new regulations prohibiting use of expensive numbers for telephone contact from customers come into force, we offer a briefing on the revolution of which this is a leading part.
Very many traders have, from today, joined others by switching from expensive 084/087 to "basic rate" numbers - commonly the equivalent 034/037 number.
This is a quiet revolution because organisations may be shy about being shamed into stopping a consumer rip-off by a necessary regulation, which is derived from a EU directive.
The briefing explains and provides links to the relevant legislation. It also includes examples of those who have joined the revolution, failed to understand it and appear not to be complying.
This follows an earlier news release and briefing.
Very many traders have, from today, joined others by switching from expensive 084/087 to "basic rate" numbers - commonly the equivalent 034/037 number.
This is a quiet revolution because organisations may be shy about being shamed into stopping a consumer rip-off by a necessary regulation, which is derived from a EU directive.
The briefing explains and provides links to the relevant legislation. It also includes examples of those who have joined the revolution, failed to understand it and appear not to be complying.
This follows an earlier news release and briefing.
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