On the issue of improper use of 084 / 087 numbers, the message, and the degree of excitement, is very clear. A series of formal announcements at the end of 2013 confirms that 2014 will see a significant degree of migration from 08 to 03.
Work put in hand on the issue of selection of the appropriate call plan for landline users, will lead to an increased awareness that calls to 01/02/03 numbers are generally made without incurring a call charge. 080 numbers are expensive to operate, and presently (in general) more expensive to call than 03 numbers from mobiles. The expected migration from 08 to 03 therefore includes users of 080 numbers.
The Nuisance Calls issue has been brought back to the fore. We see this as highlighting the inevitable ineffectiveness of the measures presently seen as offering the remedy. More effective reporting and minor tweaks to the regulations will do nothing to address the problem as it exists. 2014 must be the year in which serious attention is given to radical measures that may be effective in addressing the problem. Sadly, as yet there are only limited indications that this may happen.